We help SaaS founders land their first real users
first10 was built for founders who are tired of launching into the void. We match you with real users who fit your ICP, try your product, and tell you what they think — every month.
Why the first 10 users matter most
Your first ten users aren't just revenue — they're the foundation. They tell you what's broken, what's brilliant, and whether your positioning actually lands. Get them wrong, and you build in a vacuum. Get them right, and everything compounds.
The problem with existing channels
Product Hunt gives you a day of attention from people who aren't your ICP. Paid ads charge you for impressions that never convert. Cold outreach eats forty hours a week for a sub-1% response rate. Reddit downvotes anything that smells like a pitch, and LinkedIn reach takes budget or relentless posting. None of these channels deliver ICP-matched users who stick around and give you feedback.
What first10 does differently
We match your SaaS with people who exactly fit your Ideal Customer Profile — by industry, company size, role, and region. They get a free 12-month plan in exchange for trying your product and submitting structured video feedback every month. You get genuine users, real insight, and a clear path to paid conversion. No impressions, no retainers, no guesswork.
Built for founders
The principles behind everything we build and every decision we make.
Founder-first design
Every feature exists because a founder needed it. We don't build for investors, agencies, or growth teams — we build for people shipping v1.
Quality over quantity
We cap campaigns at 100 genuine users because early-stage founders need depth, not volume. Ten great users beat a thousand drive-by signups.
Feedback is mandatory
Users keep their free access only if they submit structured video feedback every month. No feedback, no free plan — that's the deal.
Application-only access
Not every product is a fit. We review every founder application to make sure the platform delivers real value before we let you in.
Transparent pricing
A flat fee per genuine user with no retainers, no minimums, and no hidden tiers. You know your total cost before you start.
Revenue, not just logos
Free users are a starting point, not the end. The 12-month plan creates a conversion window — upsell during or convert after.
About first10
- Who built first10?
- first10 was built by a team of early-stage SaaS founders who got tired of launching into empty rooms. We built the acquisition channel we wished we had.
- Is first10 an accelerator or incubator?
- No. first10 is a marketplace that connects your SaaS with ICP-matched users. We don't take equity, we don't run cohort programs, and we don't provide mentorship.
- How is first10 different from a beta-testing platform?
- Beta platforms deliver testers who leave after the test. first10 delivers genuine users who use your product for a full year, give monthly video feedback, and can convert to paid.
- Do you work with any stage of company?
- We focus on early-stage SaaS — typically pre-revenue or early-revenue founders looking for their first 10 to 100 genuine users. If you already have product-market fit, paid ads are probably a better channel.
- Is first10 available worldwide?
- Yes. Founders from any country can apply. You set the regions you want to target when defining your ICP, and we match users accordingly.
- How do I get started?
- Submit an application. We review every submission for fit and notify you within a few days. Once approved, you define your ICP and set a target.
Ready to land your first real users?
Apply for access, define your ICP, and start matching with genuine users who actually fit.
Apply