From application to your first genuine users
first10 is an application-only marketplace that connects your SaaS with people who exactly match your Ideal Customer Profile. Here's how the entire process works.
Four steps from application to feedback
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01
Apply for access
Submit a short application describing your SaaS, your stage, and the users you want. We review every submission and admit founders building for a clear ICP.
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02
Define your ICP
Set industry, company size, role, and region. Pick a target between 10 and 100 genuine users. The more precise your ICP, the better the match quality.
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03
We match and deliver users
Only people who exactly fit your ICP see your offer. They claim a free 12-month plan and start using your product — no fake signups, no drive-by traffic.
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04
Collect feedback and convert
Every genuine user submits structured video feedback monthly to keep their free access. You see what works, fix what doesn't, and decide which users to upsell or convert to paid.
What you get with every genuine user
Feedback, targeting, quality, and a conversion path — all included in the flat per-user fee.
Structured monthly video feedback
Every genuine user answers a structured survey each month — usage patterns, feature gaps, satisfaction, and willingness to pay. Continued free access depends on it.
ICP precision
Users are matched by industry, company size, role, and region. You don't get random early adopters — you get the exact people you'd sell to.
Genuine user quality
A genuine user is a real person who claimed your free year and is actively using your product. Not a bot, not a tyre-kicker, not an abandoned signup.
Built-in conversion path
Upsell engaged users to a higher tier mid-year, or convert them to a paid plan once the 12 months lapse. The free year is a runway, not a dead end.
Automatic spend cap
Your target is your ceiling. Once you reach it, we stop targeting new users. You cannot overshoot your budget — the platform enforces it.
Your first advocates
Users who love a free year become organic promoters — referrals and word-of-mouth inside the exact market you sell to, long before you spend on marketing.
Process questions
- How long does the application take?
- The application itself takes about five minutes. We review submissions within a few business days and notify you of the outcome by email.
- What happens after I'm approved?
- You log in, define your ICP (industry, company size, role, region), set a target between 10 and 100, and your campaign goes live. Users start seeing your offer immediately.
- How do you match users to my ICP?
- Users on the platform provide their industry, role, company size, and region when they sign up. We only show your offer to users whose profile matches every dimension of your ICP.
- What does the feedback look like?
- Each month, users complete a structured survey covering usage frequency, feature satisfaction, gaps, and willingness to pay. You receive the data in your dashboard.
- Can I talk to my users directly?
- Yes. first10 makes the introduction — how you engage after that is up to you. Many founders schedule calls, invite users to Slack communities, or send direct emails.
- What if a user stops giving feedback?
- Their free access is revoked. Feedback is not optional — it is the condition of the free 12-month plan. This keeps your data flowing and user quality high.
See the process in action
Apply for access, define your ICP, and start receiving genuine users who actually match.
Apply