Twelve months of feedback. Users who never leave.
Acquire a genuine, ICP-fit user once. Every month they record a structured screen-share walkthrough of exactly what to fix — you ship to it, the product gets so good they stay the whole year. Acquire once, retain for good. Approved founders only — apply to get in.
Built for founders who keep the users they earn
- Once
- You acquire each user
- 12 mo
- Of structured feedback
- Monthly
- Video walkthroughs
- Up to 100
- Voices compounding
The loop that keeps users
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01
Acquire a genuine user once
Match with one ICP-fit user and hand them a free 12-month plan. You pay to acquire them a single time — not every month to win them back.
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02
Get a structured walkthrough every month
Each month they record a screen-share video narrating what works, what doesn’t, and exactly where they get stuck — a clear, structured signal of what to build next.
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03
Ship to what you just watched
Turn each month’s footage into the next month’s improvements. You’re building against real usage from your actual ICP, not guesses.
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04
The product gets so good they stay
Fix what real users hit and the product compounds in value. By the time the year is up, leaving means giving up something they rely on — so they don’t.
Why the loop compounds into retention
Acquire a genuine user once, then let monthly video feedback turn your product into the reason they stay all year.
Acquire once, not on repeat
Paid ads are a leaky bucket — you pay again every month to refill it. Here you acquire a genuine user one time and keep earning their loyalty with the product itself.
Feedback is the retention engine
Monthly video feedback isn’t just research — it’s the loop that makes the product stickier. Every walkthrough you act on is a reason the user has to stay.
A year builds the habit
Twelve months of real, ICP-fit usage wires your product into a user’s workflow. Habit, not a 14-day trial, is what keeps people long after the free year.
Insight that compounds
Up to 100 fitted users recording a fresh walkthrough every month is a research engine most early teams never get — and it compounds across all 12 months.
Retention, then revenue
Users you’ve kept happy for a full year are the ones who convert and upgrade. Durable retention is what turns the free year into real lifetime value, not a vanity signup.
No ad spend to keep them
Once the product is good enough to retain on its own, you’re not bidding for the same user twice. The moat is your product — sharpened by feedback you couldn’t buy.
Retention questions
- How is this different from the video-feedback page?
- The feedback loop is the mechanism — monthly screen-share videos from genuine users. This page is about what that mechanism buys you: ship to the feedback, the product gets better, and users stay the full year instead of churning.
- Why does monthly feedback actually drive retention?
- Because you act on it. Each month’s walkthrough shows you exactly what to fix; fixing it makes the product more valuable to the same users giving the feedback — so they have a fresh reason to keep using it every month.
- What if a user stops getting value mid-year?
- Continued free access is conditional on the monthly video feedback, so you’ll see disengagement early — on camera — and can fix the cause before it becomes churn, for that user and the rest of your cohort.
- Why is this better than paying for ads to retain attention?
- Ads make you re-acquire the same user over and over. A genuine user acquired once, retained by a product that keeps improving, costs you nothing extra to keep — and gives you 12 months of feedback an ad click never would.
Acquire once. Keep them for good.
Match with genuine users, act on a structured video every month, and build the product that retains them for the full year.
Apply