How is this cheaper than ads?

Paid channels bill per impression or click regardless of fit or outcome. first10 bills a flat fee only when an ICP-matched user becomes a genuine user of your product.

What is the most I could spend?

Your target multiplied by the flat per-genuine-user fee — a known number you set in advance. No open-ended ad budget, no surprises.

Is there a minimum commitment?

No retainer and no monthly minimum. You set a target as low as 10 genuine users.

Do I still pay if a user never activates?

The fee is tied to a genuine user, so your spend always maps to a real person adopting your product and claiming your free 12-month offer.

No ad spend · By application

Stop renting attention. Pay for genuine users instead.

Paid channels charge you for impressions that never convert. first10 charges a flat fee only when a matched, ICP-fit user becomes a genuine user of your product. Approved founders only — apply to get in.

Apply See the ICP matching

Trusted by founders building their first cohort

200+: Approved founders
5,000+: ICP-matched users
1,800+: Genuine users delivered
$0: Spent on impressions

Per impression

Flat fee

Per genuine user

Retainers

Your target

Is your spend cap

Acquisition cost you can actually predict

Trade an unbounded ad budget for a flat, outcome-based fee that caps itself at your target.

Zero wasted impressions

Ads charge you for views from people who will never convert. Here, you only ever pay for a genuine user.

A cost you can model

A flat fee per genuine user with limited-time pricing. Multiply by your target and you know your full acquisition cost up front.

No agency, no retainer

No media buyers, no creative tests, no monthly minimum. The platform does the matching and brokering.

Outcomes, not clicks

A genuine user is a real person actively using your product after claiming a free year and committing to monthly video feedback.

Spend caps itself

Set a target between 10 and 100. Once you hit it, targeting stops — you cannot overspend.

Budget that compounds

Every dollar buys a genuine, activated user plus structured video feedback, not a fleeting impression.

Spend questions

How is this cheaper than ads?: Paid channels bill per impression or click regardless of fit or outcome. first10 bills a flat fee only when an ICP-matched user becomes a genuine user of your product.
What is the most I could spend?: Your target multiplied by the flat per-genuine-user fee — a known number you set in advance. No open-ended ad budget, no surprises.
Is there a minimum commitment?: No retainer and no monthly minimum. You set a target as low as 10 genuine users.
Do I still pay if a user never activates?: The fee is tied to a genuine user, so your spend always maps to a real person adopting your product and claiming your free 12-month offer.

Know your acquisition cost before you spend it

Set a target, multiply by the flat fee, and that's your ceiling. No surprises.

Apply