How is this different from Clarity.fm?

Clarity.fm is a marketplace where you pay consultants hourly for general business advice. They don't know your product. first10 connects you with users in your target audience who have spent months actually using your software, giving you product-specific insights.

Who are the users on these calls?

Real people who fit your Ideal Customer Profile (ICP). They agree to provide honest, detailed product feedback, and they already know your product inside out.

Do I have to do 1:1 calls?

No. 1:1 calls are an optional extension of the feedback loop. You can stick entirely to the automated monthly written feedback, or book calls when you need to go deeper.

What is the duration and format?

Calls are typically 30-minute structured video calls. You can use them to watch them use the product, run user tests, or talk through roadmap ideas.

1:1 user calls · By application

Talk to users who actually use your product

Instead of paying strangers on Clarity.fm for generic business advice, book direct 1:1 calls with target users who have spent months inside your software. Approved founders only.

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30 min

Focused sessions

100%

ICP-matched users

Months

Of real usage context

Brokered

Scheduling & logistics

Like Clarity.fm, but built for product insight

Stop paying for general consulting advice. Talk directly to the actual people trying to use your product in their daily work.

Product-specific context

Clarity.fm connects you with consultants who have never logged into your app. first10 connects you with users who have lived in your product for months.

True ICP matching

Every call is with someone who fits your exact target market—matching your industry, company size, role, and geography requirements.

Go deeper than written feedback

Monthly written reports tell you what is happening. A 1:1 call lets you ask why, showing you the exact moments they got stuck or delighted.

No scheduling friction

No chasing calendars, vetting profiles, or negotiating rates. We screen and broker the booking for you automatically.

Real-world workflow insight

Watch how they actually use your software, see their real browser setup, and understand where your tool fits into their daily stack.

Convert calls to customers

These are not advisors selling consulting packages; they are users who already have a free year of your product and are primed to upgrade.

From setup to live insight in four steps

01
Apply & set your ICP

Submit your application and define the exact segment of users you want to match with and talk to.
02
Users adopt your product

Target users claim a free 12-month tier, build a habit, and submit monthly video feedback.
03
Book a 1:1 session

Invite power users or struggling users directly to a call. We handle the coordination and payout.
04
Build with clarity

Get immediate, unvarnished insight to fix your roadmap, positioning, and UX.

Frequently asked questions

How is this different from Clarity.fm?: Clarity.fm is a marketplace where you pay consultants hourly for general business advice. They don't know your product. first10 connects you with users in your target audience who have spent months actually using your software, giving you product-specific insights.
Who are the users on these calls?: Real people who fit your Ideal Customer Profile (ICP). They agree to provide honest, detailed product feedback, and they already know your product inside out.
Do I have to do 1:1 calls?: No. 1:1 calls are an optional extension of the feedback loop. You can stick entirely to the automated monthly written feedback, or book calls when you need to go deeper.
What is the duration and format?: Calls are typically 30-minute structured video calls. You can use them to watch them use the product, run user tests, or talk through roadmap ideas.

Get the truth about your product, 1-on-1

Set your ICP, match with genuine users, and jump on a call to see how they really use what you built.

Apply for access