Insights for your first 10 users

Landing your first customers is the hardest part of building a SaaS company. There are dozens of channels, conflicting advice, and very little written specifically for founders at the earliest stage — pre-revenue, pre-PMF, still figuring out who their product is for.

This blog is our attempt to fix that. Every article is written for founders who are trying to find their first 10 to 100 genuine customers — the people who will actually use the product, give honest feedback, and help you iterate toward product-market fit.

You will find practical guides on defining your ICP, evaluating acquisition channels, collecting structured feedback, and turning early users into paying customers and advocates. No growth hacks, no fluff — just the strategies that work when you are starting from zero.

We also cover the channels every early founder considers — Product Hunt, paid ads, cold outreach, BetaList — with honest assessments of what each actually delivers when you have no existing audience and no brand recognition. Understanding the trade-offs helps you allocate time and budget where it matters most.

New articles are published regularly. Bookmark this page or check back often — and if there is a topic you would like us to cover, reach out through the platform.