Your first users become your loudest channel
Genuine users who love a free year don’t just stick around — they bring others. Turn your first cohort into referrals and word-of-mouth that compounds, right inside your target market. Approved founders only.
Trusted by founders building their first cohort
- 200+
- Approved founders
- 5,000+
- ICP-matched users
- 1,800+
- Genuine users delivered
- 96%
- Feedback completion
Turn happy users into a growth channel
Real advocates inside your ICP carry your message further than any ad ever could.
Advocates, not just users
A great product plus a free year earns genuine enthusiasm — the kind that makes people tell others without being asked.
Word-of-mouth in your ICP
Your matched users talk to peers who look just like them — which means their referrals land squarely in your target market.
Referrals that compound
Each happy user can introduce several more. Organic growth that builds on itself costs nothing per impression.
Authentic beats influencer
A recommendation from a real peer who actually uses your product carries more weight than any paid placement.
A year of goodwill
Twelve months of free value buys you real advocates, not a one-off shout-out that fades in a day.
Seeds your community
Your first genuine users become the founding voices of the community future customers will want to join.
From first users to word-of-mouth
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01
Apply & get approved
Submit an application. We admit founders with a clear, reachable ICP.
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02
Match genuine ICP users
The right people claim a free year and actually use your product.
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03
They have a great year
Real value over 12 months turns matched users into genuine fans.
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04
They spread the word
Fans refer peers and vouch for you — organic growth inside exactly your market.
Word-of-mouth questions
- How is this different from reviews and testimonials?
- This is active word-of-mouth — users referring peers and recommending you in their networks. Published reviews, testimonials, and case studies live on our social-proof page.
- Why would users advocate for me?
- Because they got real value plus a free year. Genuine enthusiasm, not a paid ask, is what drives durable word-of-mouth.
- Are the referrals actually relevant?
- Yes. Because users are matched to your ICP, the peers they reach tend to fit your ICP too — high-quality, on-target referrals.
- Can I combine this with social proof?
- Absolutely. Word-of-mouth and published proof reinforce each other — see the social-proof page for the assets side.
Let your first users do the talking
Match with genuine users, win them over across a year, and watch them bring the next ones in.
Apply